I am Marie-Ève Taillefer, Director of Marketing at Plus Humain. My role is fundamentally focused on the supervision and technical management of our clients’ advertising accounts, ensuring the precise and efficient implementation of each advertising campaign.

On a daily basis, I delve into the technical details of the accounts, where every parameter, targeting option, and bid is scrutinized and optimized to ensure optimal performance. I work on solving technical issues and continuously adjusting settings.

My goal is to create a harmonious and effective advertising ecosystem for our clients, where technology and creativity come together to produce resonating and engaging campaigns. I analyze data and insights, test new strategies, and fine-tune ongoing campaigns to maximize their impact and ROI.

I am motivated by the constant pursuit of excellence in the technical field of online marketing. My commitment to precision and efficiency drives me to explore new avenues and adopt the latest innovations in the field to provide our clients with cutting-edge and high-performing solutions.